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Saturday, March 01, 2003 12:00:00 AM
America
Untethered
Hassan
Fattah Wireless
communication is beginning to have a notable impact on our social
behavior. A look at what ethnographers have observed about our
changing social habits, thanks to the rise in cell phone use.
Saturday, March 01, 2003 12:00:00 AM
The
New Science of Focus Groups
Alison Stein
Wellner Qualitative research
is changing dramatically--taking its cues from such disciplines as
ethnography, segmentation and cognitive science. As a result, some
businesses believe they are gaining a better sense of consumers'
true feelings about a product and whether they'll remember a
particular ad. These new focus groups--less clinical, more like real
life--are arguably more revealing.
Saturday, March 01, 2003 12:00:00 AM
CENSUS
2000: Married With Children
William H.
Frey Although new census data does not point to an outright
revival of so-called "traditional" family life in America, it does
suggest a slowdown in its decline.
Saturday, March 01, 2003 12:00:00 AM
TREND
TICKER: Working Women
Peter
Francese In a major shift, a
growing number of older Americans--especially senior women--will
decide to work past the age of retirement during the next 20 years.
Saturday, March 01, 2003 12:00:00 AM
MEDIA
CHANNELS: Targeting Boomers
Pamela
Paul Even as Baby Boomers get older, they appear willing to
embrace new forms of media.
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Forecast
Newsletter
ON
INSIDE.COM
Media
Markets Daily, February 11, 2003
:
The
10%-15% Solution: Study Boosts Online Ad Share plus: Ad Ticker:
Network Radio
From Media
Markets Daily
Media
Markets Daily February 7, 2003
:
Marketers Grill Ad Verification Service Providers plus:
Online Assumes A TV Planning Convention: Dayparts
From Media
Markets Daily
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